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No matter what activity is done online it leaves a digital footprint or a trace. When companies and different brands compete online, it is there for the whole world to see. All their tactics,...

Split testing is a method of controlling randomised marketing experiments in order to improve and optimise a website specific metrics like engagement levels, clicks, ads, call to actions, form...

Blogging is a marketing tactic that businesses can and should use to get more online visibility. It is a marketing channel that helps support business growth. Blogging is the art of communication and...

Great web design is the most deadly tool in marketing. The aim of a website is to form connections with people, inform them about your business and hope they interact with your brand whether that is...

Social media is important for every brand, it is a catalyst for brand awareness, growth and sales. If utilized properly and strategically it can have powerful impacts and results for your...

Google AdWords and its features are constantly changing and updating. It is important to be aware of those changes and added features and put some of them to use in order to increase your PPC...

Millions of people are using different social media platforms daily. Social media strategies capture the imagination and participation of users worldwide. When used with a strategic approach it is...

Search engine optimisation (SEO) is an essential part of every business no matter how big or small. Lots of people speculate whether it is a thing of the past but in fact, it is more vital than ever...

Google AdWords is one of the most effective ways for an advertiser to reach new customers online. Google AdWords consists of search network advertising where ads show in relation to keywords relative...

The Cork city council has established a special group of individuals to make strategic property purchases, in hope to create a mini-boom in Cork city worth an estimated €700m. During a Cork city...