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Everyone wants to have great visibility online. The Google search engine is one of the best ways to be visible on the web. The first page of Google receives 91 per cent of web traffic, with...

Extensions on the Google search network provide ads with additional information. Extension examples include call buttons, additional information and text, location details, links to specific parts of...

People are turning to the Internet for their news, content and watching their favourite shows. Youtube is one of the most influential social platforms and is the second largest search engine on the...

Having your own businesses is not easy. The number of new businesses that fail, exceed those that succeed. To give your business a great chance of succeeding you need to stand out from the crowd and...

Link building is a marketing tactic of acquiring links from other websites back to your own website. Quality backlinks are a key part of Google’s algorithm, they can be the deciding factor that shows...

Making the decision to start an advertising campaign is big and sometimes this process can be frustrating and overwhelming. This is especially the case when you are new to advertising. In all that,...

Instagram launched video five years ago and now they are introducing a new feature and dedicated standalone app called IGTV which brings audiences closer to the creators and content they love and...

Landing pages are pages which a person arrives at on your website after clicking on ad or link. Marketers often make the mistake of directing all of their ad traffic to their homepage. However...

Facebook has over 2 billion active users so there is a huge opportunity for online business growth and brand awareness through Facebook. There is a huge market to sell to on Facebook so adding a...

Instagram advertising gives brands a great opportunity to put out visually captivating content to their followers and new audiences. Instagram users are rapidly growing on this engaging social media...