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Instagram Rolls Out New Shopping Feature Globally

Instagram is globally rolling out a new Shopping feature in Stories after having tested it with a limited number of e-commerce brands back in June. The Shopping feature will now help advertisers use...

3 Ways To Use IGTV To Promote Your Brand

If you thought your Instagram social video strategy couldn’t get any better, think again. Instagram recently rolled out a platform called IGTV, which is an entertainment hub for long-form video...

What Is Upselling & How Can It Help My Business?

Upselling is a marketing technique used to influence customers to purchase more from you. That could be a more expensive, an upgraded version of a particular item or add-ons to make the product...

Google’s New Responsive Search Ads

Google recently announced Responsive Search Ads which is a beta test version of their newest text ad format. Their new ad format is currently in testing for a select number of accounts. This format...