--- title: 3B1 Blog | Digital Marketing News | Marketing Updates | description: Keep up to date with all of the latest digital marketing tips, news and strategies from 3B1 --- Our Blog # Latest News [Jobs](https://3b1.ie/blog/tag/jobs) Apr 29, 2026 1:03:50 PM ##### [HIRING: Part-Time Social Media Specialist](https://3b1.ie/blog/hiring-part-time-social-media-specialist) **Job Title: **Part-Time Social Media Specialist [Google Ads](https://3b1.ie/blog/tag/google-ads), [Performance Marketing](https://3b1.ie/blog/tag/performance-marketing), [PPC](https://3b1.ie/blog/tag/ppc), [AI](https://3b1.ie/blog/tag/ai) Jul 3, 2025 3:38:25 PM ##### [Why Your Google Ads Performance Is Dropping And What to Do About It](https://3b1.ie/blog/why-your-google-ads-performance-is-dropping-and-what-to-do-about-it) Have you noticed a drop in your Google Ads results lately? You're not alone. Google's AI overview system is destroying the performance of once successful campaigns. [Google Ads](https://3b1.ie/blog/tag/google-ads), [Performance Marketing](https://3b1.ie/blog/tag/performance-marketing), [Meta Ads](https://3b1.ie/blog/tag/meta-ads), [PPC](https://3b1.ie/blog/tag/ppc) Apr 7, 2025 11:41:10 AM ##### [How To Target & Steal Your Competitor's Customers With Ads](https://3b1.ie/blog/how-to-target-steal-your-competitors-customers-with-ads) Targeting the right audience with your digital marketing campaigns is a crucial part of ensuring your ads are successful. You can spend hours painstakingly researching and sifting through mounds of... [Google Ads](https://3b1.ie/blog/tag/google-ads), [Performance Marketing](https://3b1.ie/blog/tag/performance-marketing), [PPC](https://3b1.ie/blog/tag/ppc) Dec 19, 2024 11:28:50 AM ##### [Want Better Google Ads Results? Nail Your Search Campaign Structure](https://3b1.ie/blog/want-better-google-ads-results-nail-your-search-campaign-structure) If you want better results from your Google Search Ads, you have to nail your campaign structure. Here's how… *skip to the end for the example structure* [Google Ads](https://3b1.ie/blog/tag/google-ads), [Performance Marketing](https://3b1.ie/blog/tag/performance-marketing), [Meta Ads](https://3b1.ie/blog/tag/meta-ads), [PPC](https://3b1.ie/blog/tag/ppc) Dec 10, 2024 2:24:31 PM ##### [How To Use Google Ads Audience Data To Fuel Meta Ads Conversions](https://3b1.ie/blog/how-to-use-google-ads-audience-data-to-fuel-meta-ads-conversions) Today I want to share a secret strategy that will teach you how to stop wasting time on underperforming Meta Ads. You will learn how to use Google Ads audience data to create high-converting ad sets... [Google Ads](https://3b1.ie/blog/tag/google-ads), [Performance Marketing](https://3b1.ie/blog/tag/performance-marketing), [Meta Ads](https://3b1.ie/blog/tag/meta-ads), [PPC](https://3b1.ie/blog/tag/ppc) Sep 18, 2024 9:15:00 AM ##### [Performance Marketing Strategies For Limited Budgets](https://3b1.ie/blog/performance-marketing-strategies-for-limited-budgets) I constantly see performance marketing strategies being shared online for businesses that spend 10k plus on advertising every month. Those are great, but if you're a business owner that's just... [Google Ads](https://3b1.ie/blog/tag/google-ads), [Performance Marketing](https://3b1.ie/blog/tag/performance-marketing), [PPC](https://3b1.ie/blog/tag/ppc) Sep 11, 2024 11:11:04 AM ##### [How To Automate Negative Keywords On Google Ads](https://3b1.ie/blog/how-to-automate-negative-keywords-on-google-ads) One of the most tedious tasks involved in [managing a Google Ads account](https://3b1.ie/google-ads) is going through all of the search terms your ads showed up for and filtering out negative keywords. We used to be able to make... [Google Ads](https://3b1.ie/blog/tag/google-ads), [Performance Marketing](https://3b1.ie/blog/tag/performance-marketing) Aug 15, 2024 11:28:24 AM ##### [How To See Where PMAX Is Spending Your Budget](https://3b1.ie/blog/how-to-see-where-pmax-is-spending-your-budget) Performance Max, or PMAX campaigns as they are also known, can give you great results when they're done right, but they can be something of a black box. Google tends to hide information that's really... [Conversion Rate Optimisation](https://3b1.ie/blog/tag/conversion-rate-optimisation) Jun 26, 2024 3:32:33 PM ##### [Conversion Rate Optimisation: Common Reasons Your Website Isn't Converting](https://3b1.ie/blog/conversion-rate-optimisation-common-reasons-your-website-isnt-converting) Today I want to talk about conversion rate optimisation and some of the most common reasons why your website isn't converting traffic into customers. [Jobs](https://3b1.ie/blog/tag/jobs) Jun 25, 2024 11:41:46 AM ##### [HIRING: Designer / Art Director (Midweight)](https://3b1.ie/blog/hiring-designer-art-director) ##### **The Role** We are looking for a designer, art director or creative with 2 or more years of experience to become part of our creative team in Cork City.