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I constantly see performance marketing strategies being shared online for businesses that spend 10k plus on advertising every month. Those are great, but if you're a business owner that's just...

Today, I will be answering a question that I've seen a lot lately…

What is offline conversion tracking?

There's a lot of audience research that goes into creating a new Meta Ads campaign, especially when it's a brand new account and you're starting from scratch.

Researching audiences, consumer...

If you're running Meta Ads as an agency, for a business you work for or as a business owner, the strategy you choose will have a gigantic impact on your results.

Just going in blind and hoping for...

If you've run your own campaigns before you will know that Meta Ads can be a bit of a minefield. Without the proper structure in place, it's almost impossible to generate consistent sales at a...