Visuals are important to people and brands that want to portray a particular moment in a particular way. Thanks to our mobile phones, its features & the editing apps that come with them, we can now...
People say, the best camera is the one you’ve got with you and for many of us nowadays, that camera is our iPhones. Apple iPhones are known for their great cameras, their design makes it very easy to...
Video is one of the most powerful types of content a company can put out there. We are seeing an increase in its use on different online platforms. There are many types of videos but the use of...
Google Shopping is powered by two different platforms which are Google AdWords and Google Merchant Center. Google Merchant Center is where your product feed lives. It is essentially where the details...
Designing a video marketing strategy can seem overwhelming especially if you have never used video marketing before. Video marketing doesn’t have to cost your brand lots of money. With all the...
Video has become extremely important in a brands marketing strategy on every platform and channel online. The use of video should be the focal point in your outreach and marketing efforts. It is a...
At the 2018 Google annual IO festival, their CEO showed off an incredible new feature of Google Assistant. It was revealed that in the close future that Google Assistant will be able to make phone...
Video marketing is on the rise and it is here to stay. All brands should incorporate the use of video into their marketing. Why? Because it drives better results and has become important on every...
No matter what activity is done online it leaves a digital footprint or a trace. When companies and different brands compete online, it is there for the whole world to see. All their tactics,...
Split testing is a method of controlling randomised marketing experiments in order to improve and optimise a website specific metrics like engagement levels, clicks, ads, call to actions, form...
