--- title: 3B1 Blog | Digital Marketing News | Marketing Updates | | Christian Donovan (2) description: Director of Performance Marketing at 3B1 (2) --- Our Blog # Latest News [Google Ads](https://3b1.ie/blog/tag/google-ads), [GA4](https://3b1.ie/blog/tag/ga4), [Performance Marketing](https://3b1.ie/blog/tag/performance-marketing), [PPC](https://3b1.ie/blog/tag/ppc), [Google Tag Manager](https://3b1.ie/blog/tag/google-tag-manager), [GDPR](https://3b1.ie/blog/tag/gdpr) Mar 28, 2024 11:32:00 AM ##### [What Is Consent Mode?](https://3b1.ie/blog/what-is-consent-mode) Today I want to remove some of the mystery around Consent Mode and Consent Mode V2. So what is consent mode? [Performance Marketing](https://3b1.ie/blog/tag/performance-marketing), [Meta Ads](https://3b1.ie/blog/tag/meta-ads), [PPC](https://3b1.ie/blog/tag/ppc), [Facebook Ads](https://3b1.ie/blog/tag/facebook-ads) Feb 20, 2024 12:23:06 PM ##### [How To Find Your Most Valuable Meta Ads Audiences](https://3b1.ie/blog/how-to-find-your-most-valuable-meta-ads-audiences) There's a lot of audience research that goes into creating a new Meta Ads campaign, especially when it's a brand new account and you're starting from scratch. Researching audiences, consumer... [Google Ads](https://3b1.ie/blog/tag/google-ads), [Ecommerce](https://3b1.ie/blog/tag/ecommerce), [Performance Marketing](https://3b1.ie/blog/tag/performance-marketing), [PPC](https://3b1.ie/blog/tag/ppc) Jan 30, 2024 4:21:14 PM ##### [How To See Your PMAX Campaign Search Terms](https://3b1.ie/blog/how-to-see-your-pmax-campaign-search-terms) Performance Max, or PMAX campaigns as they are also known, can be a fantastic way to generate leads and sales for any business. They give you access to pretty much everything Google Ads has to offer... [Ecommerce](https://3b1.ie/blog/tag/ecommerce), [Performance Marketing](https://3b1.ie/blog/tag/performance-marketing), [Meta Ads](https://3b1.ie/blog/tag/meta-ads), [PPC](https://3b1.ie/blog/tag/ppc) Dec 18, 2023 11:30:48 AM ##### [Main & Test Campaigns, Meta Ads Ecommerce Strategy](https://3b1.ie/blog/main-test-campaigns-meta-ads-ecommerce-strategy) If you're running Meta Ads as an agency, for a business you work for or as a business owner, the strategy you choose will have a gigantic impact on your results. Just going in blind and hoping for... [Ecommerce](https://3b1.ie/blog/tag/ecommerce), [Performance Marketing](https://3b1.ie/blog/tag/performance-marketing), [Meta Ads](https://3b1.ie/blog/tag/meta-ads), [PPC](https://3b1.ie/blog/tag/ppc) Nov 21, 2023 11:25:09 AM ##### [Awareness, Consideration & Purchase](https://3b1.ie/blog/awareness-consideration-purchase-meta-ads-for-ecommerce-strategy) If you've run your own campaigns before you will know that Meta Ads can be a bit of a minefield. Without the proper structure in place, it's almost impossible to generate consistent sales at a... Jun 16, 2022 4:01:19 PM ##### [3 Effective Ways To Write Blogs That Rank Higher On Google](https://3b1.ie/blog/3-effective-ways-to-write-blogs-that-rank-higher-on-google) Writing blogs is a fantastic way to make your website a resource as it allows the right traffic to consistently visit your website. In turn, your website can rank higher on Google’s search results.... Feb 4, 2022 10:27:26 AM ##### [3 Benefits Of Advertising On Instagram](https://3b1.ie/blog/3-benefits-of-advertising-on-instagram) Social media is continuously growing and evolving with more and more users and new platforms are being created. One social media platform which is growing in huge popularity is Instagram. Instagram... Feb 4, 2022 10:25:39 AM ##### [Why It Is Important To Identify Your Niche](https://3b1.ie/blog/why-it-is-important-to-identify-your-niche) Many small businesses make the big mistake of trying to do everything by selling lots of products and trying to appeal to every type of audience. Identifying a niche something that all new small... [how to do a podcast|podcast|podcast episode](https://3b1.ie/blog/tag/how-to-do-a-podcastpodcastpodcast-episode) Feb 4, 2022 10:22:17 AM ##### [How To Start A Podcast – Step By Step How We Produce Our Podcast & How You Can Too](https://3b1.ie/blog/how-to-start-a-podcast) Interested in becoming a content generating machine but you’re unsure where to start? The podcast approach is a great way to get started on this. We’re going to teach you how to from start to finish,... [Covid-19 Online Retail Scheme|LEO Voucher](https://3b1.ie/blog/tag/covid-19-online-retail-schemeleo-voucher) Feb 4, 2022 10:18:26 AM ##### [Should I Apply for a Trading Online LEO voucher or the Covid-19 Online Retail Scheme?](https://3b1.ie/blog/should-i-apply-for-a-trading-online-leo-voucher-or-the-covid-19-online-retail-scheme) It is a vital time for businesses to have an online presence. The government has responded accordingly to the present times and there are a range of grant schemes available to companies of different...