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Competition is fierce in the modern world, being successful nowadays requires a great strategy and making the most out of opportunities when they present themselves. Word of mouth marketing is an area many businesses forget about or don't take seriously. Word of mouth is essentially free advertising or promotion of a brand or their products. Marketing tactics and best practices can trigger positive word of mouth for businesses. Here are 5 benefits of word of mouth marketing to businesses. 1: Sales In today’s connected digital world, a single recommendation can have a far greater impact than anything else which a business