Instagram Stories is a fantastic way to keep your followers engaged while leaving your business open for new audiences to discover you. Not only are Instagram Stories creative but they’re great for achieving your marketing goals like more engagement, building brand awareness, driving traffic to site and increased sales. Whether you want to share general content or promote a social media marketing campaign, you can do it all within this feature. With more people using Instagram Stories every day, it’s important to have a strategy in place for business use. Here are 3 reasons why businesses should be using Instagram Stories.
1: Discover Your Business
Instagram Stories makes it easy for your business to be discovered. The algorithm makes it simple for people to find content that they may have an interest in even if they don’t follow whoever creates it. There is a suggested section for Stories at the start of the Explore page where accounts can get added exposure on top of their current following. The purpose of this page is to search for content and get suggestions for content that you might like. Getting your story featured here can lead to a lot of new followers and engagement.
2: Content
The great thing about using Instagram Stories is that they’ve created so many cool tools and effects that you can use to create fun and interesting content. You can get as creative as you like with your stories relating to general and promotional content for your business. If it’s not adding filters and emojis you can use live video. Uploading and editing images and videos through Stories allows you do important tasks for your brand like promoting events, release teasers of new products and say exactly what you want to say.
3: Feedback
Instagram Stories allows you to survey your audience about their likes, dislikes, interests and more. Instagram polls stickers makes it possible to ask questions and the necessary information and then get the results from your followers. This has so many uses for business, whether you want to get feedback on your products, establish new ideas or simply entertain your followers, poll stickers provide a great way to get beneficial feedback to make more informed business decisions.
Instagram Stories is a great online channel to build brand awareness, drive traffic and engagement and encourages e-commerce sales. If you haven’t started using Instagram Stories for your business yet, then we suggest you should start. To see how we can help you use Instagram Stories to grow your business, visit us online or call us today on 021-2348038.