It is not easy to sell products online due to the serious competition that exists out there. Your website and e-commerce strategy are really important to overcome the high levels of competition that take place in different industries. Mistakes are great learning opportunities but wouldn’t it be better if you didn’t make the mistake or mistakes in the first place? To succeed in the area of selling online, you need to avoid these e-commerce mistakes that can cause your profits online to suffer. Here are 4 mistakes to avoid when selling online.
1: Define Target Market
If you want to beat the e-commerce giant, you need to choose a specific audience to target and form a relationship with them to lead them to shop with you. Using demographics and psychographics is a good way to clearly define an ideal target market that will work best for your business. You can use a mix of both or choose one. A clearly defined target audience will help you with writing product copy, descriptions, social media posts etc. The more focused you are, the better you will be able to connect which will lead to more sales online.
2: Platform Diversity
Online shoppers today shop in more ways than one. They shop on different devices like mobile, laptops and tablets as well as across a variety of platforms like through websites, buying/selling platforms, social media and in store. Making sure that your customers can find you across a range of devices and through their browsing experience, needs to be a priority for your business. Not every channel is going to make sense for every business but limiting yourself to one or two platforms will be a wasted opportunity for your products & services to be discovered.
3: Failure To Do Any Marketing
Marketing is a major part of e-commerce success, it attracts new customers and helps increase sales. Regardless of what you sell, you must grab the attention of and direct people to where you’re selling your products. You should have a solid marketing plan when selling online that should cover all or the majority of the main digital marketing areas like Pay-Per-Click advertising, SEO, organic content, remarketing, social media advertising and other digital marketing forms.
4: Not Making Customer Service A Priority
One of the biggest challenges of selling online is turning first-time buyers into repeat customers. What customers want is for their issues to be resolved quickly, without being passed around or given the runaround. This can be successfully achieved by the use of phone call or engaging with customers through social media accounts. Once you’ve built up a track record of meeting your customers’ expectations, word of mouth can lead to more people using your business because they know they will get a great user experience.
Finding success in e-commerce is not as easy as it may seem. If you’re making even just one of these mistakes, you are likely losing sales and hurting your chances to maximize your sales. Avoiding these mistakes is essential to your success as a business online. If you would like to learn more about how we can use our expertise to give your users the best experience and increase your e-commerce results, call us today on 021-234-8038 or visit us online and schedule a meeting with us.