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PPC is one of the world’s most popular forms of advertising. Google Shopping is an advertising feature for businesses that want their products to be seen by a wider audience. It allows online users...

Google Shopping provides users with a straightforward platform that allows them to compare different products and prices quickly without navigating away from search results. The structure of your...

A website is a platform that represents the identity of a particular business. It takes a combination of many features to complete a great website and the combinations will vary depending on the...

WordPress is a system for managing content and it is one of the best when it comes to SEO. Effective SEO is important for taking your website to the next level and getting discovered online,...

There’s a lot of tools out there for building your own website. Website builder tools are making lots of money off people who don’t know the difference between easy to build websites and a proper...

Everyone wants to have great visibility online. The Google search engine is one of the best ways to be visible on the web. The first page of Google receives 91 per cent of web traffic, with...

Extensions on the Google search network provide ads with additional information. Extension examples include call buttons, additional information and text, location details, links to specific parts of...

People are turning to the Internet for their news, content and watching their favourite shows. Youtube is one of the most influential social platforms and is the second largest search engine on the...

Having your own businesses is not easy. The number of new businesses that fail, exceed those that succeed. To give your business a great chance of succeeding you need to stand out from the crowd and...

Link building is a marketing tactic of acquiring links from other websites back to your own website. Quality backlinks are a key part of Google’s algorithm, they can be the deciding factor that shows...