Google Shopping provides users with a straightforward platform that allows them to compare different products and prices quickly without navigating away from search results. The structure of your Google Shopping campaigns can be hugely influential on performance. Optimising your campaigns can be very tricky especially if you haven’t done it before. Here are 2 Google shopping optimisation tips to ensure you get the most out of your Google Shopping campaigns for your business.
1: Product Titles
Product titles describe a product or service, are very important when it comes to Google Shopping campaigns. Using keywords that individuals search for in your product titles can have a big impact on the click-through rate of your ads. Looking at your search terms report is very important so you can establish the most popular search queries relating to your products and services. Then you should including these in your product titles. Using them where people will see them is very important. Google cuts off your product title description at a certain point but if you hover over it you can see the full title, however, most people won’t be able to hover over it (mobile) so pay attention to that product title cutoff point. You can submit titles with up to 150 characters, but Google only displays up to 70 characters on Google Shopping ads. The exact character limit isn’t always the same so make sure you cover the most valuable keywords first. A big benefit of optimising your product titles for Google Shopping in your product catalog is that they also help to improve your SEO.
2: Image Selection
A product image is the main part of any product ad. Product image ads are all about first impressions and you never get a second chance at a first impression. Google Shopping is just like window shopping for consumers, like window shopping in a physical store standing out is important to grab people’s attention towards your products. High-quality product images are the best way to do this. Remember, people will see a thumbnail of your product image. People won’t see a full-sized image until they click on the link which is why you should ensure that your product images look great both full size and when they are scaled down. Sometimes there is more to it, how a product is displayed can make all the difference for example with or on a human being or display the product on its own. With image selection use high-quality pictures, make sure the variants match the picture (colour, size etc.), avoid any text over the picture like watermarks or manufacturing numbers and test product images vs lifestyle images to see which works best for your brand.
Optimising Google Shopping campaigns doesn’t have to be complex. If you have a basic foundation in place and take these tips on board you will have a great chance of optimising your Google Shopping campaigns efficiently. Having a good foundation of proper campaign and ad group structure while regularly ensuring the right product ads are shown for the appropriate search terms is key to a successful campaign. If you need help with your Google Adwords campaigns, then visit us online today or call us on 021-234-8038.