Sigma Homes – Web Design, Adwords, Social Media and SEO

Sigma Homes are a design and build team in Cork that specialises in high end, one of a kind home renovations, extensions and new builds.

Over the years we have worked with Sigma Homes on many projects including web design, SEO, social media and Google AdWords. With each campaign comes a slightly different aim, but each serves to strengthen the Sigma Homes brand and the level of trust potential customers have in their company before they go in for their initial design meetings.Contact us

OUR GOALS FOR SIGMA HOME

Goals

01

Create a modern, quick and polished website to act as a showcase of Sigma Homes past work and proven track record to potential clients

02

Develop an ongoing search engine optimisation strategy to ensure Sigma Homes gets good rankings and a steady flow of organic traffic

03

Build engaging Facebook and Instagram ad campaigns based on regular posts that we will create to drive lead generation.

04

Develop a unique portfolio page that allows users to easily navigate to the project type they are interested in e.g. new homes or extensions

05

Manage social media on behalf of Sigma Homes including responding to messages and comments on posts

06

Develop a Google AdWords campaign that puts Sigma at the top of Google for key phrases and delivers clients at a profitable ROI

07

Add custom functionality to the website that will allow a map with locations of completed projects to be marked

08

Generate an effective targeting strategy for Facebook and Instagram ads to target the people most likely to need Sigma’s services

09

Build a remarketing campaign on the Google Display network to create more opportunities to convert users

Our Approach

Based on our initial meetings with Patrick and his team and years of web design experience, we developed a design that we thought would showcase the Sigma Homes brand properly as the high-end design and build team. This design was approved and we began coding the website.

We developed a system to allow Patrick and his team add projects to a map on the website as they were completed, including imagery (Training was provided to staff to ensure they were confident in making the changes).

We added a portfolio section in the backend of the website which allowed us to categorise the different types of projects as well as give each its own dedicated showcase page including photos and videos of the completed homes.

We produced a video testimonial page that allowed us to show review videos directly from the Sigma Homes YouTube channel.

We optimised all of the metadata on the Sigma site for the search terms that are most important to their business.

We built an ongoing SEO plan to improve Sigma Homes organic rankings including regular content generation in the form of blog posts which we also repurpose into Facebook posts.

We built and maintain a Google AdWords campaign that focuses on search ads and remarketing to give us more opportunities to convert potential customers.

We devised a targeting strategy for Sigma Homes’ social media campaigns and planned out the types of posts we would create and how often they would be created, we also started actively managing Sigma Homes Facebook page by responding to messages and comments on posts and created their Instagram profile.

SIGMA HOMES RESULTS

Results

Sigma Homes now have a visually appealing website that showcases their past work and testimonials in an easy to navigate manner

Extremely competitive natural rankings which puts them at the #1 spot in Cork for key search terms like “house design and builder”

Social media ad campaigns that drive traffic to the Sigma website and consultation bookings

Users of the website can see a map of all of the Sigma Homes projects close to their area for added social proof

Sigma Homes Facebook & Instagram following has grown substantially

An AdWords campaign that has been extremely successful at generating leads at a positive ROI

An extremely fast to load video testimonial page that saves on space and load times by utilising YouTube’s framework

A constant stream of quality social media content has increased engagement per post by several foldhttps://www.youtube.com/embed/wsMIjHNLQmU?enablejsapi=1&origin=https%3A%2F%2F3b1.ie

Patrick O’Brien

Senior Contracts Manager – Sigma Homes