---
title: DynoRod - 3B1
description: Dyno-Rod ​Dyno-Rod is the only drain cleaning service with full national coverage, and is the market leader. Dyno-Rod provide 24 hour emergency response to the residential, commercial and industrial sectors. They specialise in clearing blockages, CCTV drain inspection surveys, drain repairs and pipework installations. Dyno-Rod’s expertise also stretches to grease trap services, wastewater pumping and treatment systems. We have worked on AdWords, web design and social media projects with Dyno-rod, always with a clear goal in mind. The purpose of this campaign was to build on the brand name out there, drive customers to the website using Google AdWords ensuring […]
---

[ matt ](https://3b1.ie/blog/author/matt)  Feb 4, 2022 9:40:22 AM

# DynoRod

# Dyno-Rod

​Dyno-Rod is the only drain cleaning service with full national coverage, and is the market leader.

Dyno-Rod provide 24 hour emergency response to the residential, commercial and industrial sectors. They specialise in clearing blockages, CCTV drain inspection surveys, drain repairs and pipework installations. Dyno-Rod’s expertise also stretches to grease trap services, wastewater pumping and treatment systems. We have worked on AdWords, web design and social media projects with Dyno-rod, always with a clear goal in mind. The purpose of this campaign was to build on the brand name out there, drive customers to the website using Google AdWords ensuring maximum conversions and bring far reaching awareness of the services provided by Dyno-Rod.[contact us](https://3b1.ie/case-study/dynorod/)

OUR GOALS FOR DYNO-ROD

# Goals

## 01

Drive traffic at a profitable cost per customer for Dyno-Rod’s range of services

## 02

Increase brand awareness & further associate the Dyno-Rod brand with the services they provide

## 03

Increase the number of consumers utilising Dyno-Rod for their services.

## Our Approach To Dyno-Rod

We designed a great website for Dyno-Rod with a dynamic and easy to use interface. We developed the website to align the brand identity of the company as well as drive and increase leads for the company. Dyno-Rod is a service often required in emergency situations. Great user-experience and clear design was a vital aspect of our delivery on the project.

We designed a Google AdWords to give Dyno-Rod maximum visibility in Google Search. We developed a banner ad remarketing campaign & a dynamic remarketing campaign to ensure that any visitor to a product page on Dyno-Rod saw display advertising for those products across Google’s display network.

We built the website with customer queries in mind. There is a click to call button in the header on mobile and the phone number is always visible in the header and footer of every page. The website is also highly lead-gen focused.

To improve SEO rankings we conducted extensive keyword research. Through a combination of our research as well as talking to Dyno-Rod about the search terms that were most important to the business, we developed an SEO plan which involved meta tag optimisation and content generation. This content would serve the purpose of informing potential customers about what the different classes involved as well as improving Dyno-Rods organic rankings on Google.

DYNO-ROD RESULTS

# Results

![icon](https://3b1.ie/hubfs/Imported_Blog_Media/res-ad-Sep-20-2023-10-24-23-7516-AM.png)

Dyno-rod has a fast loading website with a great user experience.

![res-store](https://3b1.ie/hubfs/Imported_Blog_Media/res-store-Sep-20-2023-10-24-51-2161-AM.png)

The Dyn-Rod was built with the user in mind so it’s simple to find and quickly access services in emergency situations.

![res-phonecall](https://3b1.ie/hubfs/Imported_Blog_Media/res-phonecall-41x50-Sep-20-2023-10-24-53-1962-AM.png)

The website was created to be fully responsive to all devices including mobile, tablet and desktops.

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