Douglas Forest & Garden – Google AdWords Case Study
Douglas Forest and Garden are one of Cork’s leading forestry and gardening equipment providers and Munster’s #1 BERG Toys dealer.
Over the years we have worked on AdWords, web design and social media projects with DFG, always with a clear goal in mind. The purpose of this campaign was to get the DFG name out there, drive customers to the website using Google AdWords and to create a solution that would increase the cart value of each online customer.contact us
OUR GOALS FOR DOUGLAS FOREST & GARDEN
Goals
01
Drive traffic at a profitable cost per customer for Douglas Forest & Gardens range of Kids Go Karts & Trampolines
02
Increase brand awareness & further associate the DFG brand with this children’s range of toys
03
Increase the sale of accessories for the Go Kart & Trampoline line of products
Our Approach
We designed a Google AdWords & Google shopping campaign to give Douglas Forest & Garden maximum visibility in Google Search
We developed a banner ad remarketing campaign & a dynamic remarketing campaign to ensure that any visitor to a product page on DFG.ie saw display advertising for those products across Google’s display network.
We developed an upsell system for the DFG.ie website which presented customers with the relevant accessories accompanying each product after they added a Go Kart or Trampoline to the Cart
DOUGLAS FOREST & GARDEN
Results
Campaign running time: March 3rd 2017 to May 3rd 2017 (ongoing)
Total Google Ad Spend (excluding 3B1 fees): €2,238.43
Total Phone Call enquiries tracked: 132
Total traffic generated to the site: 8,642 visitors
Total banner ad impressions: 173,581
Estimated Increase in store footfall versus the same period in 2016: 200%
Total sales revenue from the campaign: €42,000https://www.youtube.com/embed/E5C8EBF99uE?enablejsapi=1&origin=https%3A%2F%2F3b1.ie
Greg Marah
Douglas Forest & Garden