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Google Assistant Unveils Incredible New Capability

At the 2018 Google annual IO festival, their CEO showed off an incredible new feature of Google Assistant. It was revealed that in the close future that Google Assistant will be able to make phone...

What Is Split Testing And Its Benefits?

Split testing is a method of controlling randomised marketing experiments in order to improve and optimise a website specific metrics like engagement levels, clicks, ads, call to actions, form...