Google AdWords is one of the most effective ways for an advertiser to reach new customers online. Google AdWords consists of search network advertising where ads show in relation to keywords relative to your business which have been searched and the display network whereby ads show to people across millions of different Google and partner sites. Last year there were on average 9 billion searches every day. This advertising network gives advertisers huge control over where they would like their ads to show and gives them access to big numbers of individuals and potential customers seeing their ads. There are 3 main benefits to using Google AdWords which can positively impact your company’s growth and increase sales.
1. Accurate Measurement
Google AdWords gives you an accurate measurement of your ads performance. It is very difficult to measure the results of traditional ads like newspapers, billboards, television, etc. These traditional advertising methods are much more expensive than advertising on the Google network. AdWords will tell you exactly what is happening with your advertising campaign. You can see things like how much traffic you got from AdWords to your website, how many leads have been generated, who clicked on your ads, which ads and keywords generated the most traffic and leads and many more interesting details. All this data can help you adjust your ads and campaigns to achieve the best results for your business.
2. Targeted Advertising
Targeted advertising allows you to choose specific details, terms or interests to target your perfect audience with ads. By choosing specific audiences and placements you are ensuring exactly to whom and where your ads are going to show. Google AdWords’ targeting capabilities are sophisticated and provide advertisers with various features to maximize the ROI on their marketing campaign and budget, some of these features include:
Location Targeting
Google AdWords allows you to target specific geographic locations. For each ad campaign, you can select specific locations either locally or globally where your ad can be shown. You can choose locations such as entire countries, areas within a country, cities, territories, or even a radius around a location.
Mobile Targeting
AdWords provide new opportunities to target mobile device users at the right time. This is important for businesses who want to customise their ad text or extensions to grab people’s attention when they’re viewing an ad on a mobile device.
Time Targeting
This allows advertisers to choose specific hours during the day for optimal targeting. This can allow you to display ads when you think it is best for people to see them, you can also allow them to show only during your business’s opening hours
Remarketing
Google remarketing involves showing ads to individuals based on their past web activity on your website. The remarketing feature allows advertisers to follow users and show them ads across Google’s network.
3. Cost Effective
PPC advertising means you will only have to pay money when someone actually clicks on your business ad. This means you only get charged when your ad is clicked on by someone. Anyone who comes across your ad and clicks on it is likely to be interested in what you are offering giving you a positive ROI. As well as this you also decide how much of a budget you put into Google AdWords. If you are a small company and don’t have a large marketing budget like some bigger companies then that is ok because Google AdWords works with any budget no matter how big or small.
To see exactly how and all the ways Google AdWords can help improve your company’s performance then visit us online or call us on 021-234-8038.