Google Analytics, or GA, is an analytics tool that gives you an extremely in-depth look at your website performance and the effectiveness of your online marketing efforts. It integrates with Google’s marketing and advertising platforms and products (including Google Ads, Search Console, and Data Studio) making it a popular choice for anyone using multiple Google tools.
However, many businesses may not be using Google Analytics effectively and miss out on impactful insights. Here are 5 tips to get better insights using Google Analytics for your business.
#1 Use Custom Segments
Custom Segments are a crucial feature of Google Analytics as it allows you to dig deeper into your existing data. Using segments can help you to understand the behaviour and traits of users on your website. As a result, you can make better-informed decisions based on the data from the segments you have established.
You can understand your website’s traffic by channel, demographic data and more. Based on the insights from the segments, you can improve the experience of your website for users and run more successful marketing campaigns in the future.
#2 Monitor Website Speed
To improve your search rankings on Google, you must ensure that your website loads efficiently – particularly on mobile. A one-second delay in page load time can lead to 11% fewer page views, a 16% decrease in customer satisfaction and a 7% loss in conversions.
Google has a system known as the Quality Score to determine your rankings of search results. The Quality Score consists of your bidding, ad relevance and landing page experience. Speed has become an important factor when it comes to the variable of the landing page experience of users.
To improve your speed, try to use more compressed images as much as possible. Try to avoid using redirects and the number of HTTP requests as much as possible. Using Google Analytics to monitor your website speed is a vital insight to look out for.
#3 Compare Historical Traffic Trends
Identifying past behaviour can provide valuable insights. It will also help you to notice the impact of your existing campaign and see what sort of progress it has made. Comparison of data will help you to identify which channels are contributing to the main traffic of your web pages. You can also uncover any tracking-related issues you may have.
#4 Identify Top Performing Pages By Conversions
What are the top performing pages on your website based on existing conversions? This will allow you to understand the more valuable and important pages of your website. If you are an eCommerce site you can double down on the top performing pages and really focus on increasing those sweet conversions.
#5 Monitor Bounce Rates
Bounce Rate is defined as the percentage of visitors that leave a webpage without taking an action. If you notice that a lot of people are leaving your webpage right away – ensure that the page is relevant to your user (especially if the URL is involved in any display or search ad campaign). Monitoring your bounce rates can allow you to recognise which web pages need more attention and which ones are working really well.
If you utilise these five methods on Google Analytics, you may see an improvement in your campaigns.