3B1, Waterfront Square, 1 Horgan’s Quay, Cork, T23 PPT8
+353 21 204 0942
#1. The Client
Womens Fitness are Ireland’s leading women only gyms.
#2. The Situation
The Womens Fitness team was about to open their first gym in Dublin. As part of the launch they needed a dedicated Dublin website, a brand refresh and a brand video ad to generate demand.
#3. The Goals
build a new website
for Women’s Fitness
create city wide awareness
of Women’s Fitness Dublin
drive signups for early membership access
get new members
#4. The Approach
Designed and built a new website to modernise the WF brand in this new location.
Created a digital marketing campaign to generate demand before launch.
Created a 30 second YouTube ad.
Use a mix of creative digital assets to deliver high ROI.
#5. The Results
Over 2,000,000 campaign impressions
100% new member uptake