Griffith College are Ireland’s largest independent third-level institution with locations in Dublin, Cork and Limerick.
#2. The Situation
The local and national marketing teams were looking for an agency to develop the Griffith College brand in Cork for their 22/23 academic year. The GC team felt that the brand didn’t have enough recognition locally and that there was confusion about what the college offered.
#3. The Goals
1. Increasebrand awareness
2. Change the perception of the college from a ‘second level’ to ‘third level’ institution
3. Increase awareness of their campus in St Lukes.
#4. The Approach
Defined key messaging for campaign goals.
Created a 12 month strategy with 2 key bursts of activity.
Combined traditional and digital channels including radio, OOH and performance marketing.
#5. The Results
Increased perception of Griffith as a 3rd Level Institution in market research. Closer brand association with UCC and MTU. 30% increase in Google searches for Griffith College. 4.9 ROAS on Facebook
