McWilliam Bags
Client
McWilliam Bags
goals
Refresh the entire brand.
Launch their new pink edition.
Refreshing an icon
McWilliam’s striped bags are an iconic piece of Irish design. From their purpose as a sailing bag to their everyday uses, these bags have seen every corner of the earth. In 2025 the brand and marketing strategy needed cohesion and a clearer proposition. We developed a new tagline, tone of voice, website, image library and multiple campaigns with the aim of increasing sales.
28%
28%
Watch Now.
McWilliam Bags Go Everywhere
All stories of great adventure start by packing your bag. How far you go depends on the pack you choose to get you there. McWilliam make bags that travel as far as you can take them. Durable and primed for any weather. Ready for life and whatever you decide to throw at it and in it. Because you never know where a McWilliam may take you. When life comes calling - get set, go everywhere.
