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Content Marketing|Digital Marketing

People are consuming more content than ever before from more mediums and devices With all that content, attention spans are diminishing. Information overload is a real problem for online users so content creators need to keep this in mind. Everyone wants to get their message out there to their target audience but users simply cannot consume every post, and every piece of content that comes before them, they don't have the time so it is not possible. Therefore you need to capture their attention immediately and that's where visuals come in. They make your content more appealing and interesting for

Making the decision to start an advertising campaign is big and sometimes this process can be frustrating and overwhelming. This is especially the case when you are new to advertising. In all that, it’s easy to make mistakes and write ineffective ads. We are here to help you to get the most out of your advertisements and to avoid making some of the common mistakes inexperienced advertisers make. Here are 3 ways to write more effective ads for your business. 1: Write For Your Audience When writing ads first think about who is your audience? Understanding who you’re targeting and why

Designing a video marketing strategy can seem overwhelming especially if you have never used video marketing before. Video marketing doesn’t have to cost your brand lots of money. With all the advancements in technology, video equipment is extremely cost-effective and even a smartphone can shoot high-quality video content. Even though web users today expect a high level of quality content, a small injection of creativity, time and money can result in the next viral video propelling your brand to new heights. Here are 2 more different types of marketing videos your company should create and put into your video marketing strategy.

Video marketing is on the rise and it is here to stay. All brands should incorporate the use of video into their marketing. Why? Because it drives better results and has become important on every online platform. A recent study showed 82% of consumers said they favour video over other types of content and as well as that it earns 12 times more shares than images and text combined. When it comes to video, marketers must pay attention and not take it lightly in order to get the best out of their marketing strategy for their brand. Here are 2

No matter what activity is done online it leaves a digital footprint or a trace. When companies and different brands compete online, it is there for the whole world to see. All their tactics, implemented strategies and content is there for readers and competitors to see. Watching this online activity and reverse engineering it to make your brand more successful is a great strategy that all companies should be using. Reverse engineering is looking at and analysing something to see how it works in order to duplicate or enhance it for your own benefit. In the case of marketing you should

Creating a logo is a key part of any company and its power should never be underestimated. You can instantly identify a business by looking its logo even if the business name isn’t a part of it. It’s a visual world, therefore a logo design can be a vital factor in determining success or failure for a company. A logo is an important part of the company branding process, and it makes a significant impact on the public perception of the company.  A logo is certainly one of the most beneficial branding investments a company can make. Here are 3

Content Marketing - 3 Ways To Repurpose Your Old Content The majority of content marketing strategies rely solely on creating new written content from scratch every time. While this is a great way to stay focused and on trend, it can also be a huge waste of resources. New content is always needed, but your old written content can also be repurposed to keep getting great results over time. Here are 3 ways to repurpose your old content. 1: Create PowerPoint Presentations With a little editing it’s simple to repurpose old content into a PowerPoint presentation and upload it to the web. If