It’s well known that the higher the click through rate (CTR) of your ads, the better as it means more people are clicking your ads. However CTR is used for more than just measuring how many people clicked your ads, it is also one of the most important factors in determining the success and reach for Google AdWords campaigns, social media ads and organic rank in search engines. Here are 3 little-known benefits of high click through rates. 1: Get Much More From Your Google AdWords Budget High click through rates have a huge amount of benefits for your Google search, display,