Case Study
Carewswood Garden Centre & Cafe
Our Client
Carewswood Garden Centre & Cafe
Goals:
Increase awareness and drive footfall
5.65
ROAS
+301%
+126%
New Website Users
Instagram Followers
Creating an oasis on and offline
Carewswood is a garden centre and cafe based in East Cork. When we met with its owners, their goals were clear - to make the centre a destination for green-fingered gardeners from across the county and to increase their e-commerce revenue.
.jpg "Our latest work for @carewswoodgardencentre_cafe has come into bloom around Cork this week ��The (1)")
Finding a route into a competitive category
After identifying a gap in the local market, our digital strategy focused on a content-first approach that would capture the growing audience of garden enthusiasts on Facebook and Instagram Reels. Combined with the help of an integrated campaign that ran across OOH, Radio and Print during the summer months, the online store increased 112% vs the previous period.
