---
title: Carewswood Garden Centre & Cafe | 3B1
description: Learn how we helped Carewswood Garden Centre become a go-to destination for garden enthusiasts in East Cork while driving e-commerce growth.
---

Case Study

# Carewswood Garden Centre & Cafe

Our Client

Carewswood Garden Centre & Cafe

Goals:

**Increase awareness and drive footfall **

### 5.65

ROAS

### +301%

### +126%

New Website Users

Instagram Followers

## Creating an oasis on and offline

Carewswood is a garden centre and cafe based in East Cork. When we met with its owners, their goals were clear - to make the centre a destination for green-fingered gardeners from across the county and to increase their e-commerce revenue.

![Our latest work for @carewswoodgardencentre_cafe has come into bloom around Cork this week ��The](https://3b1.ie/hs-fs/hubfs/Our%20latest%20work%20for%20@carewswoodgardencentre_cafe%20has%20come%20into%20bloom%20around%20Cork%20this%20week%20%F0%9F%8C%BAThe.jpg?width=1080&height=810&name=Our%20latest%20work%20for%20@carewswoodgardencentre_cafe%20has%20come%20into%20bloom%20around%20Cork%20this%20week%20%F0%9F%8C%BAThe.jpg "Our latest work for @carewswoodgardencentre_cafe has come into bloom around Cork this week ��The")

![Our latest work for @carewswoodgardencentre_cafe has come into bloom around Cork this week ��The (1)](https://3b1.ie/hubfs/Our%20latest%20work%20for%20@carewswoodgardencentre_cafe%20has%20come%20into%20bloom%20around%20Cork%20this%20week%20%F0%9F%8C%BAThe%20(1).jpg "Our latest work for @carewswoodgardencentre_cafe has come into bloom around Cork this week ��The (1)")

## Finding a route into a competitive category

After identifying a gap in the local market, our digital strategy focused on a content-first approach that would capture the growing audience of garden enthusiasts on Facebook and Instagram Reels. Combined with the help of an integrated campaign that ran across OOH, Radio and Print during the summer months, the online store increased 112% vs the previous period.

![3B1-Integrated-Campaigns](https://3b1.ie/hs-fs/hubfs/3B1-Integrated-Campaigns.jpg?width=1920&height=1080&name=3B1-Integrated-Campaigns.jpg "3B1-Integrated-Campaigns")