Creating a logo is a key part of any company and its power should never be underestimated. You can instantly identify a business by looking its logo even if the business name isn’t a part of it. It’s a visual world, therefore a logo design can be a vital factor in determining success or failure for a company. A logo is an important part of the company branding process, and it makes a significant impact on the public perception of the company. A logo is certainly one of the most beneficial branding investments a company can make. Here are 3 reasons why it is important to have a good company logo.
1: Memorable
Good logos make a company memorable. A distinctive logo makes your brand easier to recall because people are drawn to nice visuals. The most well-known brands in the world all have instantly recognisable logos. Apple, Nike, McDonalds and Adidas are all examples of instantly memorable logos. Logo designs become synonymous with the brand they represent. However, it is important to note that a company with a poorly designed logo can be associated with a negative image. A good logo design can help ensure your company is remembered in a positive way.
2: Brand Image
A logo gives consumers an introduction to your brand and forms a perception of what your business is like in their minds. They tell consumers about a brand through images, shapes, colours and different fonts. It can intrigue them and leave them curious about the company behind the design. Will most people interact with your business through your website, social media channels, or somewhere else? Wherever it is you want to make a great first impression and this is where your logo comes in. Well-designed logos will speak to people and make them want to associate with your brand. It will represent your business, speaking on its behalf so it is important to make sure that it’s saying the right things.
3: Communicate Messages/Values
A great logo can communicate a lot about your company to people without verbally telling them. For some companies, logos are simply pretty visuals with nice colours. However, the psychology behind logo designs can go much deeper. Brand logos can illustrate what a company does, the message it feels strongest about and the values most important to them. Understanding how every component affects a persons’ perception is important. This comes down to the clever use of colours, images, shapes and fonts used. Decide the message and values that are most important to your business and successfully represent them through your logo design.
We understand how important logo design is for businesses and we can provide you with a beautiful representation of your brand. If you are a new business without a logo or a current business looking to revamp your current logo, contact us today by calling us on 021-234-8038 or visit us online to book a consultation.