Now that the internet is the primary source for consumers to find local business information, localised SEO is more important than ever. Today I will be giving you some statistics and facts that should help you shape your local SEO strategy and show you just how important it can be. Here are the three local SEO stats that everyone should know.
1: 50% Of Mobile Local Searches Lead To Consumers Visiting The Store Within A Day
This statistic shows that consumers are ready to take action right away and local SEO has a direct impact on in store traffic. It’s not just mobile users who are ready to take action though as 34% of visitors on computers or tablets also visit stores within a day. In order to rank well for local terms you should ensure that you are registered with Google My Business and fill out your profile to completion. You should also be consistent across all channels when it comes to your name, address and phone number. Also you should use the local business schema markup so that Google can show visitors the physical location of your store. Finally the use of local keywords, where appropriate, in the title and url etc is crucial in ranking highly.
2: 68% Use Call Or Get Directions Buttons
When looking at an ad, 68% of consumers use the click to call or the get directions buttons. This user engagement is a useful way to lure in consumers, however it’s essential that the buttons work properly. Currently over 4.8 million customers are lost each year due to broken or dysfunctional click to call buttons. Also when targeting with local ads be sure to target ads by location and to use the location extensions.
3: Business Address Is The Primarily Sought Information
The main piece of information that people want to know about your business when it comes to local SEO is the location of the business, so they can be sure it is in actual fact local to them and they can get there easily. However it’s important to keep in mind the other important pieces of information that consumers want such as business category (type of business), phone number, coupons/offers, hours of operation, products/services and the ratings and reviews of previous customers. So with that in mind it’s important to keep your information concise and to the point. Use clear, basic information that shows potential consumers all they need to see without totally bombarding them with information.