The world of Ecommerce web design can be somewhat of a battle ground with all of the competitors you face. Everyone wants your customers and it’s your job to keep them and get some more while you’re at it. That can be a tough task, but after today it should be just a little bit easier. Here are 5 tips to help you win at ecommerce.
1: Automated Email Marketing
Email lists are still a vital facet of any ecommerce businesses marketing campaigns. It’s a great way to communicate directly to previous customers to give them useful information and to convince them to purchase more from you. Building automated email marketing campaigns can serve a multitude of purposes. For example if someone was to purchase a two month supply of multivitamins from your site, your automated email system could send them an email reminding them to purchase more after seven weeks. Having high email open rates makes this an even stronger strategy.
2: Loyalty Programmes
A strong customer loyalty programme is very useful for retaining customers. It makes customers feel appreciated, while also encouraging your most loyal customers to spend a little bit more.
3: Personalise Your Branding
Customers generally feel better about supporting a business they feel they know a bit about. Creating videos of yourself or an employee demonstrating how to use or how to make a product is a good way of showing the public who is behind the brand. If you have a blog on your site, name the author at the bottom. This helps to resolve the “one voice” dilemma that many online stores have.
4: Images & Descriptions
Make sure that every product page has at least one suitable image on it, more if you have them. Users want to see what you are offering as well as read something about it to convince them. Your description should outline some of the features of the product and be very clear as to what the customer is actually purchasing. There is billions of euros lost out on by ecommerce businesses each year due to a lack of proper imagery or unclear product descriptions.
5: Decrease The Steps To Purchase
The less steps necessary to take your user from first click to purchase, the better. Sometimes making the user signup and create an account can be tempting, it’s fine to have it as an option but don’t make it a prerequisite. If they aren’t interested in signing up, don’t force them or they will leave your site without purchasing anything. Go through your checkout process and ensure there is no unnecessary steps.
These 5 tips should help you to improve your ecommerce website and start to get ahead of your competition. Once you get the basics down you can begin to experiment with more complicated strategies.