Influencer marketing is a term used to describe individuals (also known as influencers) who have a great degree of influence on potential buyers of products and brands which they associate themselves with. Influencer marketing has been around for many years however it is just in the past few years it is has been recognised as the hugely powerful tool it really is for brands and marketers. According to eclincher, 7 out of 10 millennials buying decisions are influenced by recommendations so there is no doubt Influencer Marketing will continue to grow and to be a driving force for brands looking to grow their audience and improve sales.
SERMO the leading lifestyle and communications network conducted a study into the blogging and influencing community in Ireland and have revealed the top 10 influencers and bloggers in the Irish market.The information and top 10 list was assessed under who each influencer/blogger actually talks to, where their followers are located and what their interests are.
Here are the following 10 most popular brand/product influencers in the Irish market.
Suzanne Jackson
Username: @sosueme_ie
Pippa O Connor
Username: @pipsy_pie
Roz Purcell
Username: @rozannapurcell
Joanne Larby
Username: @makeupfairypro
Erika Fox
Username: @retroflame
Anouska
Username: @anouskapb
Lauren Arthurs
Username: @lovelauren_eu
James Kavanagh
Username: @jamesalankavanagh
Louise Cooney
Username: @louisecooney_
Lorna Weightman
Username: @styleisleirl
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