Yesterday I gave away 5 tips to help you win at ecommerce . Today I will be giving 5 more tips to help you win at ecommerce. Ecommerce is constantly evolving and you need to stay on top of your game so that potential customers are attracted to purchasing from your website. The following are 5 more tips to help you win at ecommerce.
Upselling is when you try to get a user to purchase a similar item to what they are already purchasing or you attempt to have them buy products that match that item. For example if you had an online bicycle shop and someone was about to purchase a €300 bicycle. This is your opportunity to show them a slightly more expensive bicycle or accessories that are commonly bought along with a bicycle such as a helmet. If you are already upselling, make sure that your suggestions aren’t irrelevant or off putting to the customer. This will take some research on your part but it’s worth it in the end.
Adding the option for a potential customer to live chat with a real person can be the difference between them choosing you or your competitor. This gives the user the ability to have any questions about a product cleared up. Live chat can also help you improve your site as you can easily discover common problems and rectify them.
Even the largest of ecommerce websites have occasional errors. Take some time and read through your website and product listings and fix any errors you come across. This can be anything from spelling mistakes in the descriptions to broken images. You might not even realise there is any issues before you begin to fix them.
If it’s at all possible, offer free shipping. People, as you would expect, don’t want to pay for shipping. It doesn’t have to be free on every purchase. For example if you were to offer free shipping on all orders over €100, you show your customers you aren’t greedy while also giving them an incentive to spend over €100. They are happy about the free shipping and you have just made a larger sale as a result.
If you know how to setup a Google Adwords campaign properly, you can see a significant boost to your sales. Being the top search result when someone searches for the types of products you sell means that your site is the one they will see first, this increases the clicks on your site by a substantial amount. If you are unsure about how to properly implement a Google Adwords campaign, hiring a PPC agency to do it for you is a great option.
With this latest addition, that makes 10 tips to help you win at ecommerce. Use them wisely and find out which ones work best for you.