3B1, Waterfront Square, 1 Horgan’s Quay, Cork, T23 PPT8

+353 21 204 0942


#1. The Client

Oak Fire Pizza is a wood fired pizza restaurant with 6 dine in and take out locations in Cork.

#2. The Situation

In Nov 2021 the team at Oak Fire Pizza felt that their business needed a boost. Earlier in the year they opened a new sit down location and at the time of meeting 3B1 they were in the process of opening a flagship unit in Cork’s Marina Market. The brand and their marketing needed an injection to deliver results.

#3. The Goals

1. Increase revenue.
2. Improve digital ROI
3. Increase brand awareness.
4. Take over advertising budget.

#4. The Approach

Define OFP’s unique brand position
Establish this position through a 6 month multi-channel brand campaign
Increase performance marketing returns through optimisations

#5. The Results

55:1 ROAS search campaigns
20:1 ROAS search and display campaigns 
87% tagline recognition amongst consumers
83% increase in brand searches