Oak Fire Pizza - 3B1

#1. The Client

Oak Fire Pizza is a wood fired pizza restaurant with 6 dine in and take out locations in Cork.

#2. The Situation

In Nov 2021 the team at Oak Fire Pizza felt that their business needed a boost. Earlier in the year they opened a new sit down location and at the time of meeting 3B1 they were in the process of opening a flagship unit in Cork’s Marina Market. The brand and their marketing needed an injection to deliver results.

#3. The Goals

1. Increase revenue.

2. Improve digital ROI

3. Increase brand awareness.

4. Take over advertising budget.

#4. The Approach

Define OFP’s unique brand position

Establish this position through a 6 month multi-channel brand campaign

Increase performance marketing returns through optimisations

#5. The Results

55:1 ROAS search campaigns

20:1 ROAS search and display campaigns

87% tagline recognition amongst consumers

83% increase in brand searches

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