---
title: Griffith College Case Study | 3B1
---

Case Study

# Griffith College

Our Client

**Griffith College**

Goals

Brand Awareness, Conversions

## Increasing local awareness for a nationwide brand.

Griffith College is Ireland’s largest independent third-level institution with locations in Dublin, Cork and Limerick. However, brand recognition in Cork was lacking and there was confusion about what the level of education the college offered.

### 4.9X

ROAS

### 30%

increase in Organic Search

### 8,000,000

impressions

### 1,000,000

people reach

##### Watch Now.

## Changing Perceptions With An Integrated Approach.

At the beginning of our partnership, we conducted market research which highlighted that Griffith College was perceived as a secondary level grinds school and many consumers were unaware of its location. This insight led us to develop a creative concept that put the college’s beautiful St Luke’s Campus at the heart of our ads. Leveraging the power of content, digital advertising, radio and OOH, we executed a fully integrated campaign that increased brand awareness and course registrations.

![GC-_0001_Grand-Parade](https://3b1.ie/hs-fs/hubfs/GC-_0001_Grand-Parade.jpg?width=1440&height=1080&name=GC-_0001_Grand-Parade.jpg "GC-_0001_Grand-Parade")

![GC-_0002_Kinsale-RD](https://3b1.ie/hs-fs/hubfs/GC-_0002_Kinsale-RD.jpg?width=1440&height=1080&name=GC-_0002_Kinsale-RD.jpg "GC-_0002_Kinsale-RD")