3B1, Waterfront Square, 1 Horgan’s Quay, Cork, T23 PPT8

+353 21 204 0942


#1. The Client

Dyno-Rod are Ireland’s leading drainage company operating 24/7, nationwide and serve the domestic, commercial and industrial sectors.

#2. The Situation

Dyno-Rod approached us in 2015 as their growth was stagnant and their previous agency was underperforming.

#3. The Goals

1. Find opportunities to generate more leads and sales.
2. Improve web experience to increase web traffic and grow the brand.
3. Tap into new markets such as younger homeowners.
4. Be #1 in Google results whenever a customer searches for one of Dyno-Rod’s key services

#4. The Approach

From designing and developing a new website to a full revision of their digital advertising and social media, we completely overhauled Dyno-Rod’s digital presence.
As part of our strategy, we used research to highlight growth opportunities and identified young homeowners as an underserved audience.
Because of its long history, preserving and progressing parts of the Dyno-Rod brand was at the core of all of our work.

#5. The Results

Since partnering with 3B1, Dyno-Rod has experienced continuous, year-on-year growth in leads and sales. To date, they get ten times more leads today than they did in 2015. These figures continues to improve.