Griffith College
Our Client
Griffith College
Goals
Brand Awareness, Conversions
Increasing local awareness for a nationwide brand.
Griffith College is Ireland’s largest independent third-level institution with locations in Dublin, Cork and Limerick. However, brand recognition in Cork was lacking and there was confusion about what the level of education the college offered.
Watch Now.
Changing Perceptions With An Integrated Approach.
At the beginning of our partnership, we conducted market research which highlighted that Griffith College was perceived as a secondary level grinds school and many consumers were unaware of its location. This insight led us to develop a creative concept that put the college’s beautiful St Luke’s Campus at the heart of our ads. Leveraging the power of content, digital advertising, radio and OOH, we executed a fully integrated campaign that increased brand awareness and course registrations.
