A website is a platform that represents the identity of a particular business. It takes a combination of many features to complete a great website and the combinations will vary depending on the businesses needs and goals. It can be tough to say whether one website design is better than another, it essentially comes down to whether it achieves its desired objectives or not. However, there are certain features of fantastically built websites, no matter what type of business or industry they are involved in. Here are some of the features of a great website design which should be incorporated into your website to deliver the results that visitors and business owners expect.
Load Speed
There is nothing more frustrating than when you are visiting a website and it takes a long time to load. Customer online expectations have changed significantly in recent years. A slow website load speed is one of the main reasons why people leave websites and never return. Ideally, your website should only take a few seconds to load. A poor load speed also affects your search engine ranking. There are a number of free tools available online to test the speed of your website and to get suggestions on how you can improve your site speed.
Formatted Content
Internet users quickly scan through the content on a website rather than reading each and every word from start to finish. They will quickly look through the key parts of the web page to establish whether or not it is relevant to their needs. For your website, it is important to format your content with this principle in mind. Correct use of headings, sub-headings, paragraphs, bullet points or other formats of content which help to break up information. This will make it easy for readers to scan all the information.
Easy To Navigate
When you’re creating a website, you should get rid of question marks. When the navigation on your website isn’t intuitive, question marks grow which make it harder for users to understand how to get from point A to point B. A clear structure, visual clues and easily recognisable links can help people to find their way through your website to their aim. You should have a few tabs labelled clearly with related pages organised under them on your top-level navigation menu as well as having an easy way to get back to the homepage.
As a professional web design company, we have created and designed many websites for all different types of businesses. To see how we can help you build an incredible website for your business, call us today on 021-234-8038 or visit us online.