Google Analytics, or GA, is an analytics tool that gives you an extremely in-depth look at your website performance and the effectiveness of your online marketing efforts. It integrates with Google's marketing and advertising platforms and products (including Google Ads, Search Console, and Data Studio) making it a popular choice for anyone using multiple Google tools. However, many businesses may not be using Google Analytics effectively and miss out on impactful insights. Here are 5 tips to get better insights using Google Analytics for your business. #1 Use Custom Segments Custom Segments are a crucial feature of Google Analytics as it allows you