Instagram Stories is a fantastic way to keep your followers engaged while leaving your business open for new audiences to discover you. Not only are Instagram Stories creative but they’re great for achieving your marketing goals like more engagement, building brand awareness, driving traffic to site and increased sales. Whether you want to share general content or promote a social media marketing campaign, you can do it all within this feature. With more people using Instagram Stories every day, it’s important to have a strategy in place for business use. Here are 3 reasons why businesses should be using Instagram

If you thought your Instagram social video strategy couldn’t get any better, think again. Instagram recently rolled out a platform called IGTV, which is an entertainment hub for long-form video content. Instagram TV is a new opportunity that allows brands to share original user-generated content. The app allows you to create your own channel and start posting videos to large audiences of people. This is Instagram’s way of bringing brands closer to audiences and allowing people to discover them. With IGTV you have the ability to create videos up to ten minutes long (or an hour for accounts with a