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Content Marketing|SEO

Blogging is a marketing tactic that businesses can and should use to get more online visibility. It is a marketing channel that helps support business growth. Blogging is the art of communication and discussing information with the public. Through regular posts and content, you are giving people an insight and better understanding of topics, situations and experiences. A great blog is all about creating value for readers so people will visit your website to read it. There are a number of reasons why it is important for businesses to be blogging;- SEO Search engine optimisation involves optimising your posts and content

Creating content can be very time consuming, so it’s important that the time you have spent isn’t wasted. Content marketing can be hazardous and you should always be looking out for mistakes and learning from the mistakes you have made in the past. Here are 5 content marketing mistakes you could be making. 1: Not Understanding Your Audience When creating content for your content marketing strategies it is crucial that you understand your audience. Who will be reading your content? Who will find it helpful? The more you know about your target audience the more you can create great content that resonates