Reaching the right people at the right time is the hallmark of Search Engine Optimisation (SEO). The space is constantly changing as every day there are 15% entirely new search queries. Ranking high on Google is crucial as only 25% of users go beyond the first page of search results.  How do you ensure that your business continues to strive in SEO and rank higher to obtain the correct traffic? Here are three methods that your business can utilise in order to rank higher on Google. 1: Identify and use the correct keywords There are many tools you can use to help you

There is a huge range of Google Ad tools out there that can help you gain insights, improve the efficiency and performance of your Ad campaigns. These tools provide you with a great way to manage parts of your campaigns in an easy and efficient manner with data driven insights. If you are looking for a PPC tool to help you manage your campaigns we would recommend Opteo. Opteo proposes improvements based on your conversion data and performance targets. With Opteo you can monitor and diagnose performance issues accurately. In real time. In this article we’ll go through the key features

The key to effective Google Ads is to create high quality adverts that are directly relevant to your target audience. The goal always being increased clicks and conversions. But creating high quality adverts is not as easy as it looks. Google’s quality score is Google’s way of telling you whether or not it thinks your advert is of high quality or not. The score can directly impact the performance of your adverts from where your advert is ranked to the cost of your advertising efforts. Why Does Your Google Ad Score Matter? Google’s Ad quality score matters for two entities. One to

Extensions on the Google search network provide ads with additional information. Extension examples include call buttons, additional information and text, location details, links to specific parts of your website and more, which expand your ad giving you a greater visibility and prominence on the search results page. AdWords decide which extensions to show in response to each individual search on Google in order to maximize the performance of your ads so it’s a great idea to use all the extensions relevant to your business goals. This means you will get more value from your ad through extensions. They generally increase your

Google AdWords and its features are constantly changing and updating. It is important to be aware of those changes and added features and put some of them to use in order to increase your PPC performance for your company. Implementing and updating your campaign(s) with new features is the only way you will get the most out of your ad spend and to uncover new valuable information/data to make informed marketing decisions. Here are 3 features you should try implementing in AdWords:- 1. Promotion Extensions Promotion extensions let you add extra information to your ads, showcasing specific products or product groups

Google AdWords has become a huge asset to small and large businesses alike over the last few years. The platform is constantly updating to give users the best experience while also making it possible for businesses to reach customers in ways that were previously impossible. AdWords agencies promise to take the hard work of running an AdWords campaign away from small businesses so they can concentrate on working on their business. They do this while also delivering far better performance than if a business ran them in house. With the rise in the amount of businesses using Google AdWords to advertise, there

Google tries to give everyone who uses their search engine the best experience possible. In order to achieve this they have strict policies and have no qualms about blocking bad ads and in some cases even banning publishers from ever using their advertising platform again. According to Google’s bad ad report, 2016 saw a sharp rise in the amount of ads that Google recognised as ‘bad ads’, with a staggering 1.7 billion being blocked. That’s over twice the amount that the tech giant saw fit to block in 2015. So, what is to blame for Google AdWords’ bad ad epidemic? Payday &

PPC Management - 4 Benefits PPC (pay per click) is a method of online advertising that directs traffic to a particular page or website. For example if you were to type “PPC agency Cork” into Google you would see ads at the top of the page for PPC agencies in Cork and then the natural search results. Here are 4 benefits of hiring an expert PPC management agency. 1: Saves You Money You might be thinking that you will save yourself some money if you set up and run your own Google AdWords campaigns, but in many instances you would be wrong. Experts

What Is Remarketing? Remarketing with AdWords is a way to reconnect with users who have previously visited your website or landing pages while they are browsing other parts of the web. AdWords remarketing allows you to start showing customised ads to specific previous visitors. Even if the user didn’t make a purchase, you can start showing them ads for specific products they were looking at which gets them back into the sales funnel making them far more likely to convert. Instead of having one chance to convert each user, remarketing gives you countless opportunities to try turn them into customers. How Does

Expanded text ads (ETA’s) are a great addition to the Google AdWords platform. However, with the extra space, comes a new set of best practices to help you get the most out of your AdWords campaigns. Here are 2 more best practices for Google AdWords expanded text ads. 1: Make Use Of Customisable URL Paths ETA’s now include two path fields that allow you to easily add keywords into your URL’s. This is a great opportunity to incorporate your top keywords into your ads to help boost your click through rates. Similarly, these path sections allow for dynamic keyword insertion to make your