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Facebook is the most used social media platform in the world with over 2.9 billion active monthly users. In Ireland, people aged 25-34 make up the majority of users with 24.2% of the userbase. Facebook is still to this day a highly relevant platform and your business shouldn't take its online advertising platform for granted. However, mistakes can be made when utilizing Facebook ads so here are three mistakes you should avoid at all costs! 1: Targeting Too Broad or Too Specific Audiences Who are you targeting? Defining your audience is crucial for success using Facebook ads. You only want to showcase

Writing blogs is a fantastic way to make your website a resource as it allows the right traffic to consistently visit your website. In turn, your website can rank higher on Google's search results. But how do you make your blog engaging and SEO friendly so it ranks higher? Here are a few tips that you can utilise in order to gain a competitive edge.  #1 Create engaging titles  You more than likely clicked on this article to consume information quickly. Using terminologies such as "3 tips", "5 easy ways", etc. can improve your click-through rate (CTR) for your article. It sets

Social media is continuously growing and evolving with more and more users and new platforms are being created. One social media platform which is growing in huge popularity is Instagram. Instagram has over 800 million active users so with its reach and popularity it is the perfect tool to advertise on and to showcase your business and its offerings.  Here are 3 benefits of advertising on Instagram. 1: Increased Brand Awareness Implementing a social media strategy which utilises the Instagram advertising platform will greatly increase your brand recognition as you will be able to engage with a large and diverse audience

Many small businesses make the big mistake of trying to do everything by selling lots of products and trying to appeal to every type of audience. Identifying a niche something that all new small businesses should do. A niche is a specific, focused part of the market that can be easily targeted. It means being a specialist in providing products which focus on specific client group’s needs, which isn't or can't be addressed in detail by bigger businesses selling different ranges of products to all different types of audiences. Your niche and target market are completely different so it is important