Google is more than just a search engine, Google offers lots of free tools that will help small businesses operate more effectively and get better results. These tools are easy to access and use. When it comes to marketing, the tools you use and the strategies you implement will have a major impact on the end result. Here are 3 free Google tools that all small businesses should use.
1: Survey
Google Surveys allows you to discover valuable insights into the minds of your target audience. It facilitates customised market research. Real people answer your questions while browsing the internet which allows you to get access to the content and insights you need. Design your own survey and reveal details about your target audience and Google Survey will get you results fast. This is all done in significantly less time that it takes to complete traditional market research. By gathering insights into the minds of consumers you can make effective business decisions as you get a better understanding of what the end customer wants.
2: Trends
Google Trends offers a variety of information on what is currently popular. This tool allows you to explore what the world is searching, you can enter a search term or a topic and get detailed information. Google Trends can also help you identify trending news and content which may be helpful for spotting opportunities for your business. It is also a great tool for helping you make smarter keyword choices. Google Trends lets you see the popularity of specific terms, compare keyword variations, analyze how the popularity of keywords varies over time and search by different regions. It also shows related keywords, which can be helpful in getting new keyword suggestions. If you need to see what kind of language and terminology to use for your sales materials, website copy and SEO, Google Trends can be used to help.
3: Adwords
Google Adwords is an advertising platform where advertisers pay to display advertisements, show service and product offerings, listings, video content and generate application installs within the Google ad network. It allows your business to be seen by web users at the moment when they’re searching for the things you offer. Adwords is cost effective because you only pay when people click to visit your website or phone your business number making it perfect for small businesses. Your own budget is decided by you, so your costs will depend on what you’re willing to spend. Whether you’re looking to increase website traffic, grow online sales, generate new leads or get your brand name out there, the Adwords tool is perfect to achieve those objectives.
Google offers many useful tools that will help businesses make better decisions and grow in size. You may not use all the tools listed above, however, you will see one or two that can help your business for the better. If you would like to see how we can use Google tools to help grow your business, visit us online today or call us today on 021-234-8038 to book a consultation.