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August 2022

The #1 reason people get hacked is compromised or weak passwords. This means that maybe you have a very weak password that is easily guessable or your password has been leaked online. Passwords get leaked online all the time from various data breaches. For example in 2012 the passwords of over 6 million LinkedIn users were leaked online. So if your password was compromised & you use that password for other accounts that means people can get into your social media profiles, email etc. And once your email is compromised they can potentially access everything by resetting passwords. So how

Google Analytics, or GA, is an analytics tool that gives you an extremely in-depth look at your website performance and the effectiveness of your online marketing efforts. It integrates with Google's marketing and advertising platforms and products (including Google Ads, Search Console, and Data Studio) making it a popular choice for anyone using multiple Google tools. However, many businesses may not be using Google Analytics effectively and miss out on impactful insights. Here are 5 tips to get better insights using Google Analytics for your business. #1 Use Custom Segments Custom Segments are a crucial feature of Google Analytics as it allows you

There has been a long and lasting debate in the marketing world when it comes to the concepts of traditional and digital marketing. Some argue that the primary focus of a business in this day and age should be purely digital. Others believe that there is still a place for traditional marketing. And If you purely focus on traditional marketing… well it's time to get with the times.  What is the difference between traditional marketing and digital marketing? Traditional marketing is conducted in the offline setting (newspapers, print, radio, billboards, etc.) whereas digital marketing is purely online (social media, online advertising, influencers,