Social media is continuously growing and evolving with more and more users and new platforms are being created. One social media platform which is growing in huge popularity is Instagram. Instagram has over 800 million active users so with its reach and popularity it is the perfect tool to advertise on and to showcase your business and its offerings. Here are 3 benefits of advertising on Instagram. 1: Increased Brand Awareness Implementing a social media strategy which utilises the Instagram advertising platform will greatly increase your brand recognition as you will be able to engage with a large and diverse audience
Many small businesses make the big mistake of trying to do everything by selling lots of products and trying to appeal to every type of audience. Identifying a niche something that all new small businesses should do. A niche is a specific, focused part of the market that can be easily targeted. It means being a specialist in providing products which focus on specific client group’s needs, which isn't or can't be addressed in detail by bigger businesses selling different ranges of products to all different types of audiences. Your niche and target market are completely different so it is important
In this video I take a look at the process of building websites for 2 very different clients, Dyno-Rod & Sigma Homes. Understanding the mindset of your potential customer when they are on your website is so important. This will be a big help to you if you are building a new website anytime soon. .
Interested in becoming a content generating machine but you’re unsure where to start? The podcast approach is a great way to get started on this. We’re going to teach you how to from start to finish, record, edit and distribute your podcast so that you have a diversity of authentic and thought leadership content available to post daily for you and your business. Step 1: Audio Equipment Equipment is first and foremost of course, but it definitely does not need to break the bank. In-house here in 3B1 we use Rode equipment in the form of Rode Microphones and a Rodecaster. But
It is a vital time for businesses to have an online presence. The government has responded accordingly to the present times and there are a range of grant schemes available to companies of different sizes and industries. The tradling online LEO voucher and the Covid-19 online retail scheme provide two opportunities for businesses to grow their online presence. But which one is right for you? What is the Trading Online Voucher Scheme? The government, through the National Digital Strategy provides financial support to small businesses that have less than 10 employees. The trading online voucher scheme provides grants up to €2,500 to
What is the Trading Online Voucher Scheme? The government, through the National Digital Strategy provides financial support to small businesses that have less than 10 employees. The trading online voucher scheme provides grants up to €2,500 to help you get your business online *with co-funding of 10% from your business. In addition to this, the service provides training and advice to help your business trade online. Trading online is a vital aspect of modern business and the Trading Online Voucher Scheme cuts the costs making it a more affordable and viable investment and option for small businesses. What is the criteria to
With the rising popularity of Instagram and its expansion of advertising opportunities (Instagram stories, Instagram shopping, tagging etc), Instagram is becoming a great place to market your brand. Through effective marketing on Instagram, you can build and grow your brand to bigger and better things, reach desired groups of people and achieve better results. The success for brands on Instagram takes more than posting attractive images, it requires a thoughtful strategy, the production of valuable content and an effective management of the online community which will ultimately lead to the success of a brand on this social platform. To help