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September 2018

People are consuming more content than ever before from more mediums and devices With all that content, attention spans are diminishing. Information overload is a real problem for online users so content creators need to keep this in mind. Everyone wants to get their message out there to their target audience but users simply cannot consume every post, and every piece of content that comes before them, they don't have the time so it is not possible. Therefore you need to capture their attention immediately and that's where visuals come in. They make your content more appealing and interesting for

Instagram is globally rolling out a new Shopping feature in Stories after having tested it with a limited number of e-commerce brands back in June. The Shopping feature will now help advertisers use the social platform as an e-commerce channel as well as a marketing tool. The Shopping in Stories feature, lets brands place a shopping bag icon on any products within a story, whereby their audience and other users can tap on it to view the product information and then click to see more information, images and link to the brand’s website to purchase those particular products. Instagram is also

Blogging should be a top priority within your brands’ marketing strategy. It is one of the best ways to drive inbound traffic and generate financial benefits. Whether you’re new to blogging or a seasoned blogger, everyone at some point has made mistakes with regards to their blog. When you are very new to blogging it is easy to pick up bad habits and make mistakes. If you’re one of these people then your traffic will suffer. Here are 2 more blogging mistakes most bloggers make. 1: Thinking You're Finished Once The Writing's Done. Before publishing your piece of content for your blog,

Last year Facebook Watch was launched in the US and now a little over a year after its launch in the US, they are finally rolling it out worldwide so people in other parts of the world will be able to see it and use it. Matthew Henick who is Facebooks' head of content planning, strategy and media partnerships said that they were “excited to bring a new distribution platform to our partners around the world.” Facebook Watch is a service that provides people with the opportunity to stream videos hosted by Facebook and access to Facebook original series & shows

Brand authenticity is a component of branding and marketing that's so important to consider when operating in today's business world. It helps you to stay competitive, no matter how big or small your business is, brand authenticity is a vital part of success. Brand authenticity means honesty, transparency and integrity. It is the core beliefs driving the brand and its activity. For brands, there should be no pretending, saying you're something that you are not, or that you stand for something that you don't. People will see through a brand not being authentic and won't no longer trust anything they say