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July 2018

PPC is one of the world’s most popular forms of advertising. Google Shopping is an advertising feature for businesses that want their products to be seen by a wider audience. It allows online users to search for a product, see a picture of the products and then compare prices between all of the online retailers selling it. Setting up a Google Shopping feed and running it correctly to get good results can be quite difficult. Here are 2 more Google shopping optimisation tips to help you get better results from your Google shopping campaigns. 1: Competitive Prices The prices you choose to

Google Shopping provides users with a straightforward platform that allows them to compare different products and prices quickly without navigating away from search results. The structure of your Google Shopping campaigns can be hugely influential on performance. Optimising your campaigns can be very tricky especially if you haven't done it before. Here are 2 Google shopping optimisation tips to ensure you get the most out of your Google Shopping campaigns for your business. 1: Product Titles Product titles describe a product or service, are very important when it comes to Google Shopping campaigns. Using keywords that individuals search for in your product

A website is a platform that represents the identity of a particular business. It takes a combination of many features to complete a great website and the combinations will vary depending on the businesses needs and goals. It can be tough to say whether one website design is better than another, it essentially comes down to whether it achieves its desired objectives or not. However, there are certain features of fantastically built websites, no matter what type of business or industry they are involved in. Here are some of the features of a great website design which should be incorporated into

WordPress is a system for managing content and it is one of the best when it comes to SEO. Effective SEO is important for taking your website to the next level and getting discovered online, therefore, increasing traffic and ultimately sales. Optimising your website to the best practices outlined in this article will help your business rank highly in the search engine. These 2 WordPress SEO tips will help you improve your overall online performance and have a better website. 1: Set Permalinks A permalink is the full URL you see and use on a particular post, page or any other piece

There’s a lot of tools out there for building your own website. Website builder tools are making lots of money off people who don’t know the difference between easy to build websites and a proper website with semantic markup and search engine optimised code. Creating a great website is more than just putting a few elements on a page using a drag and drop system, using a carbon copy template and then it is ready to go. A website should be built with the user and the user experience in mind. A great website structure, the most up to date SEO

Everyone wants to have great visibility online. The Google search engine is one of the best ways to be visible on the web. The first page of Google receives 91 per cent of web traffic, with subsequent pages receiving close to 5 per cent of total traffic. Google's search engine uses a number of variables to determine which pages are displayed higher in the results page. Their exact algorithm is a secret but there are a few things you can do to improve your ranking in Google search results. This is known as Search Engine Optimisation. Content is one of the

Extensions on the Google search network provide ads with additional information. Extension examples include call buttons, additional information and text, location details, links to specific parts of your website and more, which expand your ad giving you a greater visibility and prominence on the search results page. AdWords decide which extensions to show in response to each individual search on Google in order to maximize the performance of your ads so it’s a great idea to use all the extensions relevant to your business goals. This means you will get more value from your ad through extensions. They generally increase your

People are turning to the Internet for their news, content and watching their favourite shows. Youtube is one of the most influential social platforms and is the second largest search engine on the internet. YouTube has more than 1 billion users on the social platform which is almost one-third of all people on the Internet. Users consume almost five billion videos daily with these numbers are only expected to keep increasing. This gives businesses a great opportunity to reach millions of people in the hope of gaining prospective customers. Running an ad on YouTube allows you to connect with potential

Having your own businesses is not easy. The number of new businesses that fail, exceed those that succeed. To give your business a great chance of succeeding you need to stand out from the crowd and this is mainly done online. We have identified 3 important reasons why businesses fail online, and you should do your best to ensure that you address these before they beat you. If you're not prepared to successfully tackle and execute these 3 reasons, you could easily find yourself like so many others staring down the barrel of failure. 1: Mobile Friendly Most people access the