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June 2016

Creating content can be very time consuming, so it’s important that the time you have spent isn’t wasted. Content marketing can be hazardous and you should always be looking out for mistakes and learning from the mistakes you have made in the past. Here are 5 content marketing mistakes you could be making. 1: Not Understanding Your Audience When creating content for your content marketing strategies it is crucial that you understand your audience. Who will be reading your content? Who will find it helpful? The more you know about your target audience the more you can create great content that resonates

With the emphasis that search engines are now putting on fast load times and good user experience for mobile, it’s more important than ever to make sure that your website design is up to par. Google in particular has shown just how important mobile search is to them through increasing mobile ranking signals, adding mobile friendly labels, accelerated mobile changes to name just a few changes. As mobile traffic is now so crucial you should know how your site measures up and how you can improve it by following these 4 ways to ensure your site is truly mobile friendly. 1:

In the article “3 Ways To Improve Your Ecommerce Site’s Search Function”, I mentioned how search filtering, displaying reviews in search results and allowing users to sort search results are all great ways of improving the search function of your website with an eye towards higher conversion rates. However, these methods are far from the only techniques that you can adopt to help users easily navigate your site with the search function to locate the products they would like to purchase. Here are 3 more ways to improve your site’s search function. 1: Make It Stand Out: When someone wants to search your