3B1, Waterfront Square, 1 Horgan’s Quay, Cork, T23 PPT8

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April 2016

If there is one thing that can be improved upon in most ecommerce sites, it’s their internal search functionality. Too often, it’s an afterthought. Having an effective, easy to use search function is a fantastic way to increase your conversions and lower your bounce rates. When a user visits your site, they want to be able to find a specific type of product instantly. The longer it takes them to find it, the more likely they are to leave your website and get what they wanted somewhere else. With that in mind here are 3 ways to improve your ecommerce

As I have mentioned in 7 quick SEO tips for small business owners, strong search engine optimisation is the lifeblood of your website. It is how you are7 More Quick SEO Tips For Small Business Owners connected to all of the potential online customers out there and if you own a small business usually you will be the one who has to attempt to strengthen your SEO. So here are 7 more quick SEO tips for small business owners. 1: Setup A Google My Business Account Setting up a Google My Business page is completely free and it allows you to upload

Google Calendar is a lifesaver for so many people, it allows you to easily organise events and meetings in seconds. Many businesses have become so dependant on it they may cease to function if they had to go back to paper calendars. Not satisfied with that, Google has released a new feature for their mobile calendar app to coincide with Calendars’ 10th birthday. The new feature in question is “goals”. Google Calendar now allows you to set goals for yourself that you actually want to complete but more often than not seem to fall by the wayside. Goals starts out with

It’s good to regularly take a look at what’s working for your business and what isn’t. When it’s time to do this, make sure you review your PPC company. 1: Lack Of Testing PPC campaigns can never truly be 100% optimised, there is always room for each campaign to be improved. The only way you can find out what works best for your business is testing. Your PPC agency should be constantly testing new ad copy and landing pages. If they aren’t conducting regular testing, you will be paying more for the ads as well as having a lower conversion rate. If

The use of videos in landing pages can be an extremely effective tool to help boost your conversion rates. However it can also have quite a negative impact if it’s implemented incorrectly. To make sure you are getting the highest conversion rates possible you should be following these 4 best practices for landing page videos. 1: Make The Video Simple Avoid making the video difficult to understand or follow by using complex jargon, messaging and a lack of a clear focus. You consumer doesn't need to know everything that goes into your product, they just want to know how your product can